I build brand narratives at the intersection of fashion and marketing — translating consumer insight and creative direction into campaigns that connect emotionally with the people they're made for. My design background sharpens my instinct for storytelling; my focus is brand strategy.
Fashion became my creative language early on — first through blogging and content creation, later through a fashion and lifestyle podcast that let me explore how style, culture, and storytelling intersect. That early curiosity carried me into a degree in Fashion & Apparel Design, where the making of clothes taught me to see garments as ideas with structure and intent.
It was during university that a second interest took hold: the business behind the beauty. Marketing, branding, consumer psychology, and the mechanics of a luxury campaign became the questions I found myself chasing — not just what a collection looked like, but why it moved people, and how a brand earns their attention and loyalty.
Today, my interest sits in luxury marketing and brand management: building brand identities, shaping campaign direction, and creating communication that connects with an audience on more than a surface level. Fashion is the language I think in — marketing and brand strategy are the discipline I'm building a career around.
A market-strategy deep dive into Glossier's positioning as a case study in modern beauty marketing.
A styling portfolio built on juxtaposition — pairing pieces that shouldn't belong together and letting them read as one considered story.
CGPA 8.9. Foundational study in fashion and apparel design, where an early interest in marketing, branding, and consumer psychology began to take shape.
Managed client communication and event operations for a retail stall, exceeding sales targets and converting 20+ walk-ins into repeat clients through personalised styling and pricing strategy. Led visual merchandising to strengthen brand presentation and drive repeat engagement.
Styled clients in-store, driving repeat purchases and upsells through personalised recommendations. Managed visual merchandising and client relations, improving satisfaction and conversion.
Led a 17-member team across event management, PR, social media, photography, and interviews. Managed social media campaigns including "Best Met Gala Fit" and voting drives for Ethnic Day and Freshers'. Launched the college's first podcast during the fashion show finale.
Prepared queue sheets and managed sequencing for 30+ models. Created look boards, managed clothing tags, and coordinated timely outfit and accessory distribution pre-show.
Volunteer, Myntra Fashion Week · Volunteer, Indian Fashion Forum · Delegate, Harvard Model United Nations · Delegate, Ivy League Model United Nations · Volunteer, Funky Fish · Host, MDÉHA podcast
